Customers in charge: how to boost value, productivity and service

Bruce Pollock
Written by

The past decade has brought extraordinary changes to the way people interact and expect to do business. The Internet has matured, mobile devices are part of everyday life, and cloud-based solutions have gone mainstream. New trends, enabled by these technology advancements, are emerging at a rapid pace.

Customers have a lot more information, a lot more choices and hence a lot more control. It’s the same whether they are consumers or other businesses, and you have no choice but to respond.

The good news is that the tools that help businesses capitalise on this digital transformation are more accessible than ever before. The cloud is removing barriers like high up-front costs, ongoing maintenance, and IT dependency. This allows companies of all sizes to take advantage of modern technology and become efficient, improve customer interactions, and positively impact their bottom line.

For instance, there's the Internet of Things (IoT), which is a network of physical devices that connect and exchange data. This gives businesses and people more control over their devices, as well as being able to receive richer, instant information. Since every business collects data, they can use it to gain improved insight into customer behaviour. This provides them with critical information when it comes to boosting the customer experience.

More and more, we’re seeing IoT become part of the fabric of business, bringing together assets, data, and processes with people and business systems. This intersection is driving new business opportunities while providing insight that drives meaningful customer interactions.

Through IoT, businesses use their data, often combined with public data, to better understand their products, customers, and markets. The challenge for each business is to understand what data is available and how it can apply to your operations.

Then there's the concept of mobility, which should be embraced by business owners since it enables them to put technology advancements into practice on any day, across multiple devices, and at any location.  Customers expect your sales and service representatives to have immediate access to the information they need to solve their problem or deliver on a good or service they expect to receive. Calling back to the office to see if an item is in stock or waiting for a follow-up response to schedule a service appointment just doesn’t cut it.

With Microsoft Dynamics 365 Business Central, your business can:

  • Deploy a solution that brings together your financials, sales, service and operations.
  • Enhance productivity and reduce time wasted switching back and forth between business applications and email.
  • Surface business tasks such as requests for quotes or invoices within Outlook and enable the user to take immediate action without leaving their inbox.
  • Make smarter decisions when you connect data from accounting, sales, purchasing, inventory, and customer interactions
  • Start and grow easily by accessing apps that fit roles, industries, and business needs.

Learn more about Microsoft Dynamics 365 Business Central and if your business is equipped for growth.

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