Professional Services organisations, have found there are limits to conventional marketing
Marketing concepts and approaches we need aren’t the same as selling toothpaste for example, the marketing concepts aren’t readily transferred. Because of this, generally we use marketing to enhance our public images and credibility in the hope of being the firm in mind at the right time.
- Ethical and Legal constraints
- Buyer uncertianty
- Need to be precieved as having experience
- Limited differentiablity
- Immeasurable benefits of Advertising
- Converting 'doers' into 'sellers'
"Clients have demonstrated a clear preference for marketing organisations composed of closer-doers."