Technology that supports your livelihood should be technology for life

Jun 30, 2015
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Running your own business can be a daunting and sometimes lonely experience. It’s also very time consuming. A recent survey of Small and Medium businesses in the UK conducted by Sage revealed that 88% of business owners take work on holiday with them; 30% of entrepreneurs do not take their holidays; 51% work more than 50 hours per week and 1/4 work more than 60 hours per week. Hat tip to you business owners – you live to work and work to live by pursuing your passion. We are humbled!  A story of self-sacrifice.

The point is if you’re an entrepreneur, pursuing your dreams is hard work, and you need all the support you can get along the way. The good news is that Government-backed schemes and initiatives are increasingly providing some of this support. In the US, the Small Business Administration’s Startup America Initiative sees $2 billion committed to accelerating capital support for startups and high-growth firms. More recently in the UK, the ONS (Office for National Statistics) confirmed that lending to Small and Medium sized businesses has increased by £600 million, while banks are lending more through the Funding for Lending Scheme. This is all vital financial help for the Small and Medium businesses that, since 2010, have created 66% of the 8.4 million jobs created in the US and 2 million jobs created in the UK. Good news with 55% of businesses predicting 10+ more new recruits over next 2 years.

Support for these businesses isn’t all about the mighty dollar though. Just as important is having access to the right tools that will allow you to innovate, grow quickly, and keep moving forward, without needing to worry.

Finding the right technology to support your business can be arduous. You’ve probably suffered similar hassle and angst when renewing your phone or broadband contract. Imagine how much easier your life would be if you knew you already had the best deal available, rather than shopping around just to make sure you’re getting maximum value for your money? Imagine how much time and energy you would save by simply being able to keep your contract rolling, safe in the knowledge it’s the right one for you?

Entrepreneurs and business owners simply don’t have the time to be constantly on the lookout for new business solutions. They need the tools that will help them run their business quickly and efficiently, so they can focus on delivering great service to their customers, and growing their businesses.

With confidence returning, there is real desire amongst Small and Medium-sized businesses to grow – our most recent Business Index Report found 58% of businesses globally expect turnover growth of 2.5% of more in 2015. These businesses will need access to the game-changing technologies that harness all the power of mobile and social, and will reinvent the way they do business.

At Sage, our customers aren’t just making up the numbers - they are customers and partners for life. They don’t need annual meetings with product managers to make sure they’ve always got the latest and greatest. They need technology that puts them back in control of their lives, so they can focus on making their business great. They need technology for life. Trust is everything for us to be there with these true heroes of the economy as Customers for Life.