Three Global Shifts Changing the Retail Landscape

Apr 11, 2016
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Are you gaining a seamless view of your entire organisation?

In order to capitalize on the shifts in the industry, you must have your business intelligence strategy in place to spot trends ahead of your competition.  In my opinion, you need the following capabilities or characteristics in place from a visual analytics platform perspective to capitalize on the trends outlined above:

    1. Combine Multiple Sources of Data - All of the data necessary to combine and analyze your entire business rarely live in the same place, and in most cases large pockets of data will live outside the corporate firewall with key trading partners.
    2. Make the Complex Easy – IT knows how to cobble data together.  The solution to complex analysis problems attached to the three retail shifts must be solved at the point of decision by store managers, supply chain managers, marketers, and buyers to achieve scale in an industry where IT resources are scarce.  A great example showing how to make the complex easy is this Gartner BI Bakeoff video.
    3. TCO Matters – Some industries spend up to 10% of their operational budget on IT.  Retail is not one of those industries because the retail industry lives on thin margins.  Retailers' IT projects must be successful and they must be maintained by a small staff.  In a nutshell, Total Cost of Ownership matters.  A great resource to evaluate business intelligence platforms is the Gartner BI Platform Ownership Cost report.

Visual analytics let you see the whole story that lives within your data.  Using self-service data discovery, all employees in any role can answer questions, solve issues and share discoveries. This visibility lets your organization offer a seamless omnichannel experience to better serve empowered customers through an agile supply chain and more engaging in-store experiences. Retailers with greater knowledge and visibility can thrive in today’s complex retail environment.

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Photo credit: Harry Pammer via Foter.com CC BY-ND

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